lubiam

this matchbox is my very favorite one out of our new collection. very similiar in scale and design to the lausanne/cerino, i love the graphic design of this little packaging. the 3 color red, black and white and the bold typography. the illustration of the boy behind the lubiam "L". a little web research could not find another like it, and the "lubiam" name also a mystery. there is an italian clothing manufacturer by that name and they have been around for decades, so it is possible i suppose.
i think what i love most about these is the thought that it was someone's job to create this. that somebody got paid for their creative efforts to produce a matchbox graphic. and the fact that as so many others race around today searching for something to spend their hard earned money on, sometimes the simplest things we hold in our hands are worth the most.

"it is curious how often you humans manage to obtain that which you do not want"
-spock