Saturday, October 23, 2010

a balanced part of this complete breakfast


saturday morning. the eternal kid in me wakes up with hopes for the weekend measured out in careful optimism. the cartoon cavalcade underway, bowls and spoons clink together as milk is slurped. and i am reminded of what edie brickell and her new bohemians once said, "philosophy is the talk on a cereal box"
quaker recently re-introduced these great cereal boxes from the 1960's. they feature the early characters and look that capn' crunch had at that time - the crew of alfie, brunhilde, carlyle, dave and sea dog. and of course the characters they met along the way in their adventures on board the good ship "guppy". crunch beast, smedley, and the dastardly pirate jean la foote, who of course was always plotting to pillage the guppy and steal the crunch berries.
all of these characters and ideas came out of the jay
ward studios. they also brought us rocky and bullwinkle, george of the jungle, tom slick and superchicken. what a better fit for the design of a cereal box. you could catch the adventures of rocky and bullwinkle on a saturday morning while gazing back to these packages. and these reproductions also feature two trading cards with a character and bio on each.
general mills recently did this same thing with the trix boxes and i have to say i'm really enjoying these re-releases. the simple graphics and wonderful characters for me have opened again that door to the past where a world of imagination awaited. floating on the guppy with the capn', i too can now re-take my place at my station awaiting the capn's orders on the high seas of adventure cereals.


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