impossible...not

i’ve been keeping my eyes on the impossible project since they first began their journey back in 2008. it is a crazy idea that started after polaroid announced it was ending the production of all instant cameras and film and moving exclusively instead to digital production. even as the transition was taking place to destroy all of their processing equipment and shutter the doors of the netherlands factory, a movement began by former employees and a wild entrepreneur to save both the factory and the process.
now two years later it looks like they are proving that the world still loves and needs polaroid film. they’ve rolled out an entire new line of product to supply the imagination and creativity of a whole new army of instant film users. these new stocks have a much greater artistic design and even come packaged in “flavors” like chocolate. personally i’m thrilled that the old land cameras gathering dust on my shelf at home may soon have new assignments.